Digital Marketing Executive

From £27,000 a year

 

The Organisation

Keynote Educational is one of the top five leading providers of CPD for teachers and leaders in secondary education, with a reputation for high quality and innovative provision. We offer a wide-ranging 400 training events and conferences each year, across topics as diverse as Women in Education Leadership, The Decolonised School, Senior and Middle Leadership and in subject specific courses, events, and training. The company also offers over 300 student revision sessions as in-school sessions in schools and colleges.

From large-scale conferences to small training sessions, we are always re-examining the way teachers and senior leaders in the secondary education sector learn, be informed and be inspired best, and to follow up on new trends and directions. We are bold thinkers and stand out innovators who motivate each other and our external team of over 300 trainers and conference speakers to explore new frontiers with us in an environment that supports and inspires us to always be better, rise to new challenges, and create outstanding, cutting edge solutions.

This is a great time to join our growing sales team within Keynote to deliver outstanding sales activity across the secondary education sector. Your role has 3 main areas of responsibility including KPI goals and activity levels, excellent selling and achieving your sales targets to contribute to the overall team target.

The Role:

This is an exciting time for the company as we are in a period of business expansion and are currently looking for a digital marketing executive to lead the marketing for the company and drive the promotion of the company through a range of digital channels.

As the digital marketing executive, you will have hands-on experience with designing, implementing, and delivering campaigns across all core digital marketing channels; namely email marketing, social media and SEOs.

You are technically minded and data-driven; a strong analytical thinker and an effective problem solver who is comfortable taking initiative and who thrives in a fast-paced and expanding environment.

You will have strong content writing skills and work alongside the marketing associate to implement our content marketing and SEO strategy. You will ideally have experience in overseeing the performance of an e-commerce website and have a solid understanding of website optimisation and CRO.

You will have a proven record in delivering results from paid media campaigns, spanning platforms such as Google Ads, Facebook and LinkedIn.

As the brand guardian you will ensure all campaigns are delivered on brand and to the highest professional standard.

Working within a small marketing team, you will bring your experience in people management to oversee workflow, build on capabilities, manage the coordination of campaigns, and ensure individual and team targets are met.

This is an important role and your success will result in increased lead generation, increased online conversions, increased brand awareness and enhancement of the company’s reputation as a leading player within the secondary education market

Key Responsibilities:

  • Lead on the Marketing operations and strategies across all channels
  • Work with the team to implement clear strategies across email marketing and social media
  • Work with the team to create engaging content for online channels, e-marketing including social media, printed media, website, blogs, online product listings with written content, video and photography
  • Work with the team on website development ongoing CRO
  • Lead on developing the website content schedule, working with the team and chosen partners to ensure website materials and publications are updated regularly
  • Build social media following across all core channels
  • Drive traffic and online bookings to the website from social channels
  • Format and publish content on the website CMS in line with SEO best practice;
  • Lead on data sourcing, managing mailing lists, collating data, creating data segmentation ensuring best practice
  • Lead on affiliate marketing activity, identifying relevant affiliated and building lasting relationships to leverage opportunities to market Keynote to the wider network.
  • Oversee promoted social media activity across all core social channels; working with the digital marketing associate to build audience insight, manage multiple campaign creatives and deliver results, working to budget and reporting monthly
  • Work with the sales team to develop and deliver an affiliate marketing strategy
  • Support the course & conference team with the successful launch of new products through keyword research, target audience insight, market research, etc.
  • Manage and report against marketing budget
  • Ensure all campaigns adhere to brand guidelines, and act as the creative lead for the business
  • Ensure all campaign activity is trackable and reported on monthly
  • Continually look for ways to improve processes and ways of working to deliver greater efficiencies and ROI
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

Your Reward & Benefits:

We’ll expect a lot and we know you’ll do great work, so we give a lot back with excellent benefits. When you join Keynote you can look forward to:

  • Starting Salary of £27,000
  • A starting holiday of 25 days plus UK public holidays and you’ll earn 1 additional day’s holiday per year you work with us.
  • Generous pension scheme with incentives
  • Maternity, paternity, and family care leave as well as flexible work policies
  • On- site parking
  • Career progression opportunities

Our Recruitment Process:

This is a competitive role and we are looking to identify our successful candidates. We are reviewing applications regularly and interviews are being scheduled now, therefore we encourage you to submit your application as soon as possible.

If applying via our website, please submit your application to pam@keynote.org.uk

We look forward to receiving your application!

Keynote is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will stay confidential and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.