Business Development & Sales

Work Location

Wilmslow, Cheshire

50A Alderley Road

Wilmslow SK9 2AA


Our Organisation

Keynote Educational is one of the top five leading providers of CPD for teachers and leaders in secondary education, with a reputation for high quality and innovative provision. We offer a wide-ranging 400 training events and conferences each year, across topics as diverse as Women in Education Leadership, The Decolonised School, Senior and Middle Leadership and in subject specific courses, events, and training. The company also offers over 300 student revision sessions as in-school sessions in schools and colleges.

From large-scale conferences to small training sessions, we are always re-examining the way teachers and senior leaders in the secondary education sector learn, be informed and be inspired best, and to follow up on new trends and directions. We are bold thinkers and stand out innovators who motivate each other and our external team of over 300 trainers and conference speakers to explore new frontiers with us in an environment that supports and inspires us to always be better, rise to new challenges, and create outstanding, cutting edge solutions.

This is a great time to join our growing business development & sales team within Keynote to deliver outstanding activity across the secondary education sector.


The Successful Candidate will:

  • Sales – the ability to drive daily sales to increase revenue, negotiate prices and close deals to meet and exceed KPIs
  • Product – experience of successfully selling high end products ( courses and conferences) to a professional body, matching and tailoring products to meet client priorities
  • Develop Current Business relationships – experience of developing and expanding new business opportunities with current accounts
  • New Business Opportunities – experience of forging new contacts and developing new revenue streams by driving up opportunities in schools, MATS, Alliances and Trusts we are not currently working in



  • Drive sales to increase company revenue to meet targets
  • Take ownership of a substantial number of schools in the secondary education sector, working with them as a key point of contact for Keynote, to introduce and sell products to meet their priorities, and to expand business opportunities.
  • Matching and tailoring the range of products to meet teacher and leader CPD priorities for
  • Generating more sales and student group opportunities with leaders and teachers in our current schools
  • Generating new business links to build strong partnerships and increase sales revenue streams in schools MATS, Alliances and Trusts
  • Work with the Marketing & Product teams in promoting campaigns


Experience and Competencies

  • A degree or equivalent qualification
  • Minimum of 3 years sales experience
  • Excellent sales and negotiation skills
  • Demonstrable experience of increasing and generating sales with current and new leads
  • Financially motivated with an exemplary work ethic and a results-driven approach
  • Experience of selling to professional bodies
  • Proven track record of responsibility for a large portfolio of clients
  • Experience of introducing new products to clients with the end sale in mind.
  • Excellent interpersonal and communication skills, confident presentation skills, ability to close a sale within a call
  • Confident in the use of phone and email, to generative, manage and close sales.
  • Excellent organisational skills
  • Good IT Skills


Your Reward & Benefits

We’ll expect a lot and we know you’ll do great work, so we give a lot back with excellent benefits. When you join Keynote you can look forward to:

  • Salary from £30,000 a year + uncapped commission package (estimated up to £60,000)
  • Holidays of 25 days plus UK public holidays
  • Generous pension scheme with incentives
  • Maternity, paternity, and family care leave as well as flexible work policies
  • On- site parking
  • Career progression opportunities


Start Date

Wednesday 01 September 2021