This brand new and innovative course focuses on ways to structure and develop persuasive and argumentative styles of writing in order to maximise student outcomes in Paper 2, section B.

The programme for the day will place emphasis on how to refresh the teaching of vital elements of the persuasive and argumentative style of writing and knowing when or how to divert attention to make quick gains in the exam questions.

It will also look for ways to embed develop logical arguments while maintaining a clear persona.


  • Equip yourself and students with the confidence to choose and plan responses effectively.
  • Build clear and developed structures to enhance writing styles.
  • Explore and express how to make individual responses in relation to statements given.
  • Develop student’s vocabulary through a variety of teaching methods.
  • Gain understanding of the importance of accuracy and strategies to improve this.
  • Heads of English faculties
  • Those in charge of raising attainment for English
  • All teachers of English Language
DATE London | Monday 22 November 2021

London | Monday 14 February 2022

IN-SCHOOL You can also book this as an In-School Course
  • You will receive a specially prepared file electronically containing detailed notes, and teaching materials and resources which will be of immediate practical benefit in the classroom.
  • Expert produced PowerPoint presentations
  • CPD Certificate of attendance

10-10.30am: Key differences in writing styles

  • Key features of persuasion- which techniques work and why
  • Key features of argumentative writing styles- identifying the difference between persuading and arguing, which features may cross over
  • Helping to guide your students to respond to all or some of the sections of the statement given.


10.30-11.30am: Structuring writing for Success

  • Identify and address the three key sections of essay templates and how to interrelate them into responses: introduction, topic paragraphs, conclusion, and how to illustrate a logical, developing argument.
  • Planning formats- working out which format is best, allowing for personal preference, reiterating importance of having a clear plan.
  • Explore ‘small, big changes’ for instantly clarifying a paragraph through sentence control.
  • Utilising topic sentences: how to map out a successful essay in the classroom and replicate the key structural ingredients in the exam room.
  • Deepen responses through the use of paragraphing, cyclical and linear arguments and repetition.


11.30- 11.45am: Morning break


11.45pm – 12.45.pm: Developing style

  • Identify and address key issues that affect written responses and how to turn them into an advantage.
  • Explore talking exercises to develop argument and polite disagreement in the classroom and translate them to the page.
  • Explore ways to create a strong and logical argument – avoiding the overuse of facts and figures.
  • Explore methods to avoid the “I trap” when writing in first person.
  • Identifying the format and the key techniques associated with- remembering what is appropriate and what might be considered not appropriate.


12.45-13.45pm lunch


13.45pm – 14.45pm: Using rhetoric and sarcasm to develop personal style

  • Teaching methods to add elements of humour through sarcasm
  • When to use ethos, pathos and logos to persuade the reader and how to build this in seamlessly.
  • Strategies to really strengthen the argument.


14.45-15.45pm: Good Writing under Exam Pressure

  • Clarify the key points to remember for writing in exam conditions.
  • Making friends with the question: how to help students recognise when they are tempted to stray from the question being asked and how to turn their answer around.
  • Turning initial ideas into great paragraphs: tips, techniques and writing prompts to help the work “write itself” faster and better.


Depart 15.45pm

Dr Rachel Knightley

Dr Rachel Knightley is the author of Your Creative Writing Toolkit, Illuminate Publishing’s GCSE Drama Study and Revision Guide and of various short stories. Her first full collection of short stories ‘Beyond Glass’ was published in 2021. She is a former senior tutor of the Questors Youth Theatre and was resident speech and drama teacher at Heathfield GDST School until 2013. Rachel now teaches English Language and Literature, Drama and Theatre Studies, Public Speaking and LAMDA Exams privately from her base in southwest London and online.