Recent research shows that by 2022 there will be a predicted deficit of 19,000 school leaders across secondary schools in the country. With this figure in mind, it has never been more important to develop and encourage those aspiring to leadership in this current educational climate.

Aimed at those ambitious middle leaders preparing to take the next steps in their career progression and those already in senior leadership who are responsible for spotting potential and strengthening the senior leadership team, this valuable and informative conference will include strategies to promote and signal leadership potential and ways to hone leadership skills and behaviours.

Keynote Educational is proud to offer this conference which brings together leading experts in the field of educational leadership to explore the specific challenges faced by senior leaders. Keynote speakers include Julian Appleyard (CEO Pontefract Academies) whose session focuses on the skills and attributes that make an outstanding senior leader, Dr Jill Berry (Director of J. Berry associates) whose session will focus on the mind set shift required when stepping up to senior leadership and Patrick Ottley-O’ Connor (Head teacher, Westhoughton High School) discussing whole school vision. The conference also includes sessions on auditing and knowing your strengths as a leader, deploying leadership skills for competent people management and what Ofsted are looking for in a senior leader.



  • Identify methods to signal your leadership potential.
  • Develop and embedding the whole school values-based vision.
  • Gain the latest understanding of what makes an outstanding member of the leadership team.
  • Conduct an audit of prior experience to capitalise on skills learnt.
  • Explore the necessary shift in mind-set and conduct needed when undertaking leadership for the first time
  • Learn when to mentor and when to coach your staff for the best results.
  • Learn to extrapolate the needed changes from your latest Ofsted report.
  • Take away a pronounced depth of understanding of the knowledge, skill-set and values required to be a successful educational leader


Keynote Speakers

  • Julian Appleyard OBE

CEO, Pontefract Academies Trust, National leader in Education, Prior founding Principal of Rochdale Sixth form.

  • Matt Bromley

Public speaker, Trainer, School improvement lead

  • Dr. Jill Berry

Director of J. Berry Associates

  • Patrick Ottley-O’Connor

Headteacher/Executive Westhoughton High School

  • Tim Hudson

Leadership and development expert

  • Dr Paul Johnson

Lecturer, Liverpool University, Chair of Examinations (Humanities), Principal GCSE Examiner, HMI


DATE London | Thursday 20 January 2022
  • Deputy and Assistant Head teachers responsible for ECT promotion
  • Heads of Departments
  • Lead teachers
  • New teacher mentors
  • Senior Leaders responsible for professional development
  • Aspirant Leaders
  • A specially prepared folder of 50+ pages full of detailed notes, practical advice and guidance
  • Notes prepared by the educational experts leading the course
  • Expert produced PowerPoint presentations
  • CPD Certificate of attendance

10.00 – 10.10am


Kim Blackburn

Keynote Educational

10.10 – 10.50am

KEYNOTE 1: What does it take to be an outstanding senior leader?

Matt Bromley

  • What are the key features of outstanding leadership?
  • What are the key issues and challenges that face a senior leader?
  • What are the main duties and responsibilities as senior leader?
  • Defining the difference between managing and leading
  • The current challenges facing the secondary sector and what this means for leaders

10.50 – 11.10am


11.10 – 11.50am

KEYNOTE 2: Signalling your Leadership Potential

Julian Appleyard

  • Identifying the best methods to signal your own leadership potential
  • Making the most of opportunities to have impact in your current role in order to achieve success in the future
  • Getting noticed: initiating projects that add value to the whole school
  • How to write a winning personal statement for a leadership role
  • How to best prepare for the interview day, dos and don’ts

11.50 – 12.30pm

KEYNOTE 3: Shifting the Mind-Set from middle to senior leadership

Dr. Jill Berry

  • Understanding the way conduct needs to change when becoming a member of the senior leadership team
  • Ways and means to build relationships with the senior leadership team
  • Switching the mind set to thinking for the whole school and not the department
  • Altering your perspective to see the bigger picture with accountability in mind
  • Preparing for the complex challenge of leading former colleagues
  • Taking on responsibility whole school and adapting your perspective

12.30 – 13.30pm


13.30 – 14.20pm



1A: Creating a Culture: Developing and embedding the whole school values based vision

Patrick Ottley-O’Connor 

  • Why vision comes before strategy
  • Defining & refining your own values based vision for your leadership role
  • Aligning priorities to the school values based vision
  • Communicating your values based vision with confidence and clarity
  • Measuring the impact of your vision in action

1B: Managing People Successfully

Tim Hudson

  • Which style of leadership is best deployed for which issues and queries?
  • People Management – supporting and challenging your staff, developing your staff team
  • Presence and tenor: building effective relationships with key people
  • Deciding when to mentor and when to coach your staff
  • Knowing when to adapt leadership style in order to get the job done
  • Implementing drivers of change against uncooperative staff

1C: Self audit: Conducting a leadership skill review

Dr. Jill Berry

  • Know your strengths as a leader: what type of leader are you? What type of leader do you need to be?
  • Leadership and Vision: Considering the qualities and skills of an outstanding leader
  • What do you do well? Where are the gaps?
  • Developing a leadership style natural to you
  • Reflecting upon and developing ways of approaching the key challenges

14.20 – 14.40pm


14.40 – 15.30pm



2A: What are Ofsted looking for in a senior leader?

Dr Paul Johnson HMI

What do Senior Leaders do in school?

  • Developing and communicating high expectations for all within the school community
  • Creating coherence and consistency within effective teaching across the whole school in order to raise attainment
  • Methods to manage workload and wellbeing for all staff in order to create better outcomes for all
  • Learning to extrapolate the needed changes from your latest whole school Ofsted report
  • Disseminating the findings from your Ofsted report and allocating individual responsibilities to colleagues

2B: Empowering Staff to Own Their Professional Development

Patrick Ottley-O’Connor

  • Encouraging, engaging & empowering staff to own their professional development
  • Balancing accountability, authority and capability within your team
  • Ensuring your school has equitable CPD with no glass ceilings for staff
  • A framework for talent development
  • Supporting and challenging your staff, developing your staff team

2C: Leadership styles and behaviours

Tim Hudson

  • Exploring the styles of successful senior leaders
  • Leading teaching, learning and curriculum provision: the journey towards “Outstanding” leadership
  • Which style of leadership is best deployed for which issues and queries?
  • Know your strengths as a leader: what type of leader are you? What type of leader do you need to be?
  • Knowing when to adapt leadership style in order to get the job done
  • Maintaining freshness and enthusiasm: professional and intellectual development



Julian Appleyard OBE

Julian Appleyard OBE is the Chief Executive Officer of Pontefract Academies Trust, a multi academy trust of eight schools and a National Leader in Education (NLE). Prior to taking up appointment in Pontefract in March 2018, he was the founding Executive Principal of Rochdale Sixth Form College and The Altus Education Partnership. Under Julian’s leadership, the College was the first sixth form college nationally to gain outstanding status by Ofsted at its first inspection. Additionally, the College gained national acclaim through topping the Department for Education Performance Tables for an unprecedented four consecutive years. Julian was awarded the OBE in the Queen’s Birthday Honours List in 2016 for services to education.

Dr. Jill Berry

Dr. Berry taught for thirty years across six different schools in the UK, and was a head for the last ten. Since leaving headship she has completed a doctorate, researching the transition to headship; written the book: ‘Making the Leap – Moving from Deputy to Head’ (Crown House, 2016); and carried out a range of leadership consultancy work. She is an advocate for the opportunities presented by social media for networking and professional development, tweeting @jill berry102 and blogging at

Matt Bromley

Matt Bromley is an education writer and advisor with over twenty years’ experience in teaching and leadership including as a secondary school Headteacher and principal, FE College vice principal, and MAT director. He is a public speaker, trainer, and school improvement lead, and a primary school governor. He remains a practising teacher, currently working in secondary, FE and HE settings. Matt writes for various newspapers and magazines, is the author of numerous best-selling books on education, and regularly speaks at national and international conferences and events

Tim Hudson

Tim Hudson is a leadership and development expert with particular interest in the education sector. Backed by a degree in management, he has worked with a wide variety of people, from aspiring student leaders to senior managers. In the past two years he has run in-house programmes developing leadership in teachers and pupils in HMC schools, including a pioneering year-long leadership course accredited by the ILM.

Dr. Paul Johnson

Dr. Paul Johnson is a freelance educational consultant and lecturer at the University of Liverpool.  He was one of the youngest ever appointments to school senior leadership and now looks back on a successful 35-year teaching career.  Paul is also Chair of Examiners (Humanities) with one of the country’s leading qualifications awarding bodies and Principal Examiner at GCSE, A/S and Advanced Level.  His interests are the preconditions for effective and sustained learning, the role of lesson observation in school improvement, the characteristics of outstanding teachers and school leaders and the composition of leadership teams in schools. Paul has supported senior leadership teams advising on inspection and Ofsted planning, recruitment and retention and school improvement.

Patick Ottley-O’Connor

Patick Ottley-O’Connor has been a Headteacher/Executive Headteacher for 18 years across secondary, primary and special schools. He coaches many aspiring, new and experienced SLT, headteachers and CEOs, particularly those facing significant challenge both in the UK and internationally. In addition, Patrick has facilitated National Professional Qualifications from NPQML to NPQEL; lectured on Masters degree leadership programmes; and lead leadership study visits to high performing USA Charter Schools. 

Patrick is an active ally for those with protected characteristics who are underrepresented in school leadership and is a DFE Women In Leadership Coach. He is a member of several advisory boards, including the Carnegie Centre of Excellence for School Mental Health Leaders and HeadsUp4Headteachers.”